About Auridian
Overview
Use the
links below to find out about Auridian.
Why do we exist?
Cost management, competitiveness and governance are
all good reasons to invest in IT. Many organisations recognise the strategically
important role IT has to play. Some recognise that they need to get a better
return on the associated investment. Auridian exists to help organisations
extract maximum value from their IT investment.
We believe that there is an IT value chain
that links external technology suppliers to their clients’ customers, which
passes through the IT department, the users and other communities that live
along the IT-business border.
We believe that people are the key to improving the
value extracted from the IT investment. These people work along the IT value chain.
Our services convert these people from ‘value
dampeners’ to ‘value amplifiers’.
What is our stock-in-trade?
Auridian’s stock-in-trade is its knowledge of IT, the
IT market and the impact of IT on business. This knowledge is delivered to our
clients’ people in a manner that will evolve them into amplifiers of IT value.
Clients receive this knowledge through a variety of
mechanisms and engagements, including classroom, written content, coaching and
advisory.
So
what does Auridian actually do?
We help organizations extract best value from their IT
investment. Our focus is on their people. We also work with technology
companies to help their people be more credible and confident when dealing with
IT matters.
Click here
to find out more about our focus.
Who are our clients?
Auridian’s clients are end-user organisations that
recognise they need to strengthen their IT value chain. We also support
technology companies that want to provide services that enhance the value their
clients receive from investing in IT. Recent clients include T-Mobile, Serco,
Sony Entertainment, Chelsea Building Society and Royal Bank of Scotland. Click here to
look at some of our more high-profile clients.
What triggered the formation
of Auridian?
I formed Auridian back in January 1996. With over a
decade of experience at the sharp-end of technology (click here for
more details) I recognised that the IT and business communities were
essentially on different wavelengths. As a consequence the business community
was not getting best value from its IT investment.
I subsequently realised that business-IT alignment was
not enough. Entwinement was called for. And the challenge was not limited to
users and technologists. Senior executives, technology suppliers, business
developers, HR, Procurement and help desk staff were all potential contributors
to the IT value
chain, which ultimately delivers value their customers are happy to pay
for.
What exactly is Auridian?
Auridian is a people-development company focused on IT
value maximisation.
Why the funny name?
Auridian was formed around the time the web was
starting to become popular. Most of the sensible words with a .com suffix were
taken. So like most young organisations endeavouring to appear upmarket we
turned to Greek mythology. After extensive research we discovered Auridian, the
mythological goddess of IT Value.
What next?
Drop me an email or give me a
call on +44 (0) 1494 866 799 if our mission 'strikes a chord' with you.
Ade
McCormack
MD and founder
Click here to
email Ade.
